LOS ANGELES | SAN DIEGO | BAY AREA

323-645-7669

1622 N Gower St, Suite G, Los Angeles, CA 90028

Meet Our Team

Pamela Epstein

Pamela Epstein - Managing Partner & CEO

Pamela Epstein

CEO

Pamela is the CEO of Green Wise Consulting, LLC, California’s premiere full-service cannabis consulting company, providing a range of consulting, business development, and application permitting services to every facet of the cannabis industry. In 2018, she co-founded and became the Managing Shareholder of Green Wise Legal, P.C., a full-service cannabis law firm. Pamela’s diverse background, inclusive of legal, non-profit, and environmental work, places her in a unique position to lead and advise the cannabis community on the emerging intersection of recreational legalization and cannabis compliance. After joining the industry in 2014, Pamela has become known as a fearless advocate for local cannabis businesses across the supply chain. She has been a featured speaker at several cannabis conferences, providing energetic and compelling commentary on topics such as land use, zoning, regulatory compliance, and environmental issues. In addition to her role at Green Wise, Pamela served as the Special City Attorney for the City of Hollister with regard to their Medical Cannabis Ordinance and Regulations and serves as a member of the advisory board for Foundation Of Cannabis Unified Standards (“FOCUS”), a member of the advisory board for Annabis, a cannabis fashion company, and a member of CCIA’s Legislative Committee.

Samantha Tabak

Samantha Tabak - President

Samantha Tabak

President

Samantha Tabak is the President of Green Wise Consulting, LLC, California’s premiere full-service cannabis consulting firm. She is located in the Los Angeles office and brings her diverse background in entertainment, hospitality, and project management to the cannabis industry. Samantha was born in Aspen, CO. She moved to Los Angeles as a teenager to escape the snow and follow her dream to be an actress. After spending 10 years in Hollywood finding success as an actress and writer, she moved to San Francisco to dip her toes outside of entertainment. She became the Assistant Floral Designer at Gary Danko, a high-end restaurant, putting together events and weddings. Because of her superb work, she was hired to simultaneously work at Water Lily Pond, a nationally acclaimed floral company servicing events.

Nick Goldberg

Nick Goldberg - Partner

Nick Goldberg

Chief Operating Officer

Nick Goldberg joined Green Wise Consulting, LLC (GWC) in 2017 as a Consultant and in 2018 was appointed its COO. In 2018, along with Pamela, he co-founded and became a Shareholder and CFO of Green Wise Legal, P.C. Nick brings his unique blend of over 13 years of legal, business, and entrepreneurial experience to our clients throughout California, with a specific focus in Orange and San Diego Counties. For nearly six years, Nick served as VP and Senior Legal Counsel at AP Wireless Infrastructure Partners (“APW”), a cell site investment firm, handling the direct negotiation and/or legal oversight of over 2,500 transactions accounting for over $300M in investments. He led company initiatives related to internal sales and investments, spearheaded a tax committee, and revamped underwriting policies and processes to reduce company exposure and risk. Furthermore, he standardized company deal templates and managed outside local counsels around the world, as well an eight-person internal legal team that was responsible for investments in North and South America, Europe, Asia, and Australia. As a member of the APW’s Executive Team, he advised the CEO and other company leaders on all aspects of our company. He gained experience in nearly all departments within the company, including serving as VP of the Australian Sales team from 2013-2014. During this time, the team posted its best investment year to date, more than doubling production from any other year.

Heather O'Brien

Heather O'Brien

Heather O'Brien

Associate Project Manager

Heather O’Brien joined Green Wise Consulting, LLC as an Associate Project Manager in 2018. She is located in the San Diego office and brings her diverse background in real estate, customer service, entrepreneurship, and project management to the cannabis industry. In her role, Heather works closely with the President and Partners to provide clients guidance on cannabis business permitting and licensure, as well as compliance issues for the California cannabis market. Prior to working in cannabis, Heather held the title of Leasing Agent and Project Manager at Vacation Rentals by Aaron in San Diego, where she managed 40 properties. Her duties included: creation of ads, coordinating maintenance and cleaners, and handling contracts and necessary paperwork. She began her real estate and customer service career in Chicago working as a Licensed Leasing Agent for Live Here Chicago, producing an average of $15,000 in revenue monthly as the top agent in the company.

Blake Hogen

Blake Hogen - Junior Project Manager

Blake Hogen

Junior Project Manager

Blake Hogen joined Green Wise as a Junior Project Manager in 2018. He brings his entrepreneurial spirit, coupled with his experience in a myriad of fields from entertainment marketing to high school administration, to the Cannabis industry. Blake got his first taste of the cannabis industry when he helped co-found a delivery service in Sherman Oaks, California, where he forged integral relationships with vendors and patients alike. Prior to that, he worked at Film District, working in creative marketing, where he collaborated with different filmmakers, creative vendors, and media representatives. He worked to organize, track, and deliver multiple marketing campaign materials (features, approved music, finished materials, and graphics) for successful film campaigns such as Insidious Chapter 2 and Olympus has Fallen. Blake began his career creating and updating presentations for client proposals of Fortune 500 companies working with the highly successful Marketing Department at Creative Artists Agency.

Natasha Nguyen

Natasha Nguyen - Office Administrator

Natasha Nguyen

Office Manager

Natasha Nguyen joined Green Wise in 2018 as the Office Administrator located in the Los Angeles office and was quickly promoted to Office Manager. She is a Vietnamese-American woman born and raised in Houston, Texas who recently moved to the City of Angels. Natasha chose to leave Houston to get out of her comfort zone and pursue a new career. Natasha brings her fantastic work ethic, attention to detail, and adaptability to GWC. Prior to joining the cannabis industry, Natasha worked in a retail bank setting for three years, utilizing her interpersonal skills to establish rapport with clients while maintaining accuracy and precision in her transactions. In her free time, she enjoys running, exploring her new city, cooking, and baking. Natasha graduated with a Bachelor of Arts in Sociology from The University of Texas at Austin.

California Cannabis Industry Association National Cannabis Industry Association Focus Foundation of Cannabis Unified Standards Sierra Club
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